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bag tags square

Northside Aquatics Posters & Bag Tags

SIGNAGE, DESIGN

— People like arrows.

THE CHALLENGE

Get crowds to be in the right place at the right time. Regarding bag tags; raise the bar and make some with visual interest.

THE PROCESS

Work out the logistics of sign placement and the best wording to make directions clear.

THE FACTS

Since the signs debuted, multiple swim clubs have followed suit and copied us.

The Northside Aquatics swimmers are known as the Mustangs. Here are a batch of signs for a typical swim meet. They include directions, information, menus and team signs. You can never have too many arrows.

And now the fun part! There is a huge bag-tag culture in swimming. The kids collect and buy tags to hang on their enormous swim backpacks—the more, the better. I made loads of these to sell at meets and to hand out as prizes for heat winners.

©2016 Maria Delton