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4mfg Direct Mail Campaign

ADVERTISING, DIRECT MAIL, LOGO DESIGN

— If only everyone had a Larry.

THE CHALLENGE

Communicating Larry's formidable IT expertise to small businesses who were new to e-commerce, while at the same time reassuring them that he was approachable and reliable.

THE PROCESS

I worked on the logo first. I then sat down with Larry to talk about how he worked with his existing clients, how he helped them and what tech issues they often had, or were too embarrassed to admit.

Larry is smart, knowledgeable, affable and very kind. A rare breed in the IT world. There was zero budget but the cards turned out well and truly captured what it was like to have Larry help you out.

Here are a few that didn't make it to press.

Here is their business card with the new logo I designed for them.

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